If you have already read our article “How to integrate Aweber autoresponder with WordPress”, you probably know by now what an autoresponder is. You also understand the enormous potential that comes with using an autoresponder on your website. The purpose of this article is to take the topic of autoresponders a step further, presenting you with an alternative to the Aweber service called GetResponse.


What is GetResponse and why do I need it for WordPress?

GetResponse is an autoresponder service which can provide you with all the tools you will ever need to set up automated e-mail campaigns. The main idea behind using autoresponders is to create lists of loyal visitors or customers for your website so that you can contact them anytime in the future to notify them about news, products, and services. This will allow you to create a more stable, and perhaps prosperous, relation with your visitors.

How to make GetResponse work with your WordPress site?

To set up GetResponse for your WordPress site you will need to have an account first. Be aware that GetResponse is a paid service, meaning that you will have to pay a monthly fee to be able to use it. The good news is that you can adjust the amount of money you pay according to the size of your list. Packages are beginning from 15$/month. There’s also the option to pay the full 12-month or 24-month fee which will save you a significant amount of money. Also, new users of GetResponse can have a 30-day free trial period to try the GetResponse platform. So let’s examine the process step by step.

How to create a new GetResponse account?

Step 1: Go to the following address: https://secure.getresponse.com/create_trial/

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Step 2: Fill in your e-mail, first name, and desired password and click “Create account.”

Step 3: Activate your new account through responding to the email that GetResponse sent you to the e-mail address you typed in the previous step. You will have to fill in some extra details to complete the activation process. Don’t worry, however! You won’t have to use your credit card details to start the 30-day free trial version of GetResponse. When you finish creating your account, you will be able to use GetResponse to create your first form.

A quick tutorial on autoresponders

The idea behind using autoresponders is quite simple:

1) You get the e-mail address of your visitors.

2) You begin sending them a series of automated e-mails.

Simple, isn’t it? To get the e-mail address of your visitors, however, they will have to complete a sign-up form that you have on your site. Let’s see how you can create your first sign-up form using the GetResponse platform:

Step 1: Log into your GetResponse account.

Step 2: Click “Create Form”.

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Step 3: On the next screen you will be looking at an impressive collection of form templates that GetResponse service offers to its clients. GetResponse has established a huge fan base thanks to the vast collection of web form templates it offers. The GetResponse staff updates their collection of form templates every week, providing forms that will satisfy even the most demanding site administrators and marketers.

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Step 4: Although you can choose any web form template you like, for simplicity’s sake, we will demonstrate the simplest sign-up form template that exists. So, go ahead and click on the “Newsletter Sign Up” template thumbnail. As you can see, the template consists of a simple Sign-up form that will ask for your visitor’s e-mail address and name. That’s all you will need to communicate with them for now.

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Optional Step: If you want to add more fields or change the text or color on the existing ones you can experiment a bit with the template. You can also, adjust the “Thank you” page that your subscribers will see when they subscribe to your list.

Step 5: When you finish editing your sign-up form, click on the “Save & Publish” button at the upper right of the screen. This will take you to the Publish screen. There, you will get the code you will have to upload on your WordPress website so your visitors may see your sign-up form. To do so, click on the “I will install my web form” option and copy the code appearing just below. There is a handy button allowing you to copy the code of the web form quickly. Just click on the “COPY” button.

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That’s it! Your sign-up form is ready and waiting to be uploaded on your WordPress site.

How do you upload your newly created web form on your WordPress site?

To integrate your sign-up form with WordPress, you only have to paste the code you’ve copied in the previous step somewhere your visitors will be able to see it. Most WordPress administrators like their forms to appear on the sidebars of their websites or under their posts.

Let’s see how you can do this too.

Step 1: Log into your WordPress site

Step 2: Click on “Appearance – – > Widgets”

Step 3: On the page that loads, locate the Sidebar section. Drag and drop a “Text” widget from the available widgets column to the Sidebar section. On the pop-up window that opens, you will just have to paste the sign-up form code you’ve copied from the GetResponse website. After you do so, give a name to the text widget and click “Save”. Voila! Your web sign-up form now appears on the sidebar of your site.

Another option is to have your sign-up form appearing under your posts and pages. To do so, you just have to paste the form code into your posts or pages using the default WordPress editor.

You’ll just have to convince your visitors to fill in their details in your form and join your newsletter.

So, how do you convince your visitors to subscribe to your list?

Well, that’s the million dollar question. It is what thousands of marketers and WordPress administrators strive for. While you could just ask them to join your newsletter, so they remain updated, it’s far more efficient to give them an incentive to encourage them to do so. For example, you could make them an offer they couldn’t resist, like a free e-book or a free guide they would get if they filled your sign-up form.

Conclusion

This sums up our GetResponse autoresponder guide. Having an autoresponder service collaborating with your website can prove a powerful weapon in your hands. Not only can you keep your visitors updated, but you can also create a more personalized relationship with them. That’s what GetResponse service helps you with. Offering a fantastic variety of web form templates and messages, GetResponse guarantees that you will have all the needed tools to motivate your visitors to join your mailing lists. Create your free trial account now and begin building your lists of fans and clients.