How to use Aweber Autoresponder

Imagine the following scenario:

You’ve created an excellent business, personal, or even commercial blog. You’ve also published some well-written articles that get thousands of visitors. After some days or weeks perhaps, you decide to post a follow-up article to help them expand their knowledge or even to convince them to buy something from you. How can you notify them for the new post? Wouldn’t it be a shame if only a tiny portion of them eventually read the new article? Wouldn’t that result in a loss of time, money and perhaps sales? It surely would! That’s where auto-responders come to close the gap between you and your visitor. In this post, we will examine the possibilities that arise using autoresponders. We will also explain how you can use the Aweber autoresponder service to create automated campaigns for your WordPress blog or website. Enjoy your reading.

What is an autoresponder? What the heck is Aweber?

Autoresponders are programs or services that allow you to set up a series of automated e-mails that will be sent to your visitors at any specified time. Once a visitor subscribes to your mailing list, the autoresponder automatically sends them any e-mail messages you’ve written at your specified time and frequency. The gain in hours of work is obvious here, as you can see.
One of the most reputable autoresponder services is Aweber. Famous for its easy-to-use interface, detailed reports, and customization options, Aweber guarantees you get everything you’ll ever need to build a stable and more personal relationship with your audience.

OK, I got it! How can I set up Aweber for my WordPress, though?


Another reason for the popularity of Aweber is that even novice WordPress users can set it up quickly. Let’s see how you can have the Aweber service working for you step by step.

– First, you’re going to need an Aweber account.

Aweber offers, as of August 2016, a 30-day free trial without sharing your credit card details. This is useful as you can try their service free and see if it suits you before you decide on any purchase. So, head to the Aweber website quickly, click on the 30-day free trial link and create your account.

– After you sign up in Aweber, you’re ready to create your first list.

So, click on the “Manage Lists” button at the top of your screen and then click on the “Create a List” option. A new page opens, asking you to input some details about your new list, such as your website, company name, e-mail, and sender name. Choose all these carefully as they all appear in your e-mails! Click on the “Next Step” button.

– You now see the “Describe your List” page.

Here you must input the name of your list, as well as the description of your list. This last field is significant because the message you type here is the one that your subscribers will see if they decide to unsubscribe from your list in the future. A carefully written message may discourage them from leaving your list. Choose wisely and then click on the “Next Step” button.

In the following page, you can customize your confirmation message; this is the first message that your visitors will receive as soon as they join your mailing list. You can leave the default options in the relevant fields. In fact, you’re advised to do so, as they can be a bit tricky. Just click on the “Approve Message & Create List” button that follows. Well done! Your first mailing list is ready!

– Let’s proceed now to your sign up form.

To keep in touch with your visitor, you must acquire their e-mail address. You can also get their name if you want so.
Thus, you must create a form that your visitor will have to fill if they want to join your mailing list. Don’t worry, the process is relatively easy, given that Aweber provides a plenty of form templates to choose from.

First, click on the “Sign Up Forms” Button at the top of your page (make sure the name of the list you previously created also appears, or choose it yourself). On the page that follows, click on the “Create Your First Sign Up Form” option. A new web page appears, presenting all the web form customization options. As you can see, the Aweber staff has literally put tons of work into providing you with a plethora of templates you can use to create your forms. You can pick any template you like and adjust its size or colors. Feel free to explore them. You can also define which information you are going to ask from the visitor to input apart from their name and e-mail address. For simplicity’s sake, we won’t tamper with the creation of new fields. If you want to ask any other information from your visitor, however, just click on the “Create New Field” option on the upper left of the page. When you’re done creating your form, click the “Go To Step 2” button. This will take you to the Form Settings Page where you can define the name of your form as well as customize the “Thank you” Page. You’d better leave the latter as it is and click “Go To Step 3” button.

– Hooray!

Your first sign up form is ready now, and it is waiting to be published! If you have followed our instructions correctly, you must be looking at the “Publish” page which has a “Who Will Publish This Form To Your Website?” message on its top. Respond to this message by clicking “I Will Install My Form“! As soon as you do this, a window opens containing all the sign up form code. Click inside the box containing the code, select all the lines of the code (they are usually auto-selected) and copy them (Ctrl+C).

– That’s it!

You may now head to your WordPress site and paste the sign up form wherever you may like! The most common places are your sidebars and the end of your posts or pages but feel free to experiment. You can always offer an incentive (a free e-book, perhaps) as bait, to make them join your list.

Conclusion

Let’s summarize briefly what we’ve looked at…We have first learned what an e-mail autoresponder is and what it has to offer. We have also seen why the Aweber service is a good place to start your autoresponder adventure. Finally, we’ve examined how you can set up your first e-mail campaign using Aweber.
Good luck in creating your campaigns and building your e-mail lists.

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