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- Introduction -

Before setting up your WordPress website, there are specific considerations that you need to take into account. One of the most important is whether to use a premium or free theme. Free themes are the better option especially if you're on a tight budget. They're also a good option for the beginner who wants to launch a new online business and plans to invest in a premium theme once the business breaks even. However, like with any free product, you'll need to choose the best theme if your online business stands a chance of success. To do this, here are some of the considerations to make when selecting a free WordPress theme.


The theme developer.

There are thousands of free templates to choose from on the internet. These have been created by many different developers including individuals and professional agencies. When finding a free template, it's important that you take time to know more about the developers behind it. The reason for this is that you'll want to know whether you'll be able to get support down the line and, if there are any special licensing policies that come with the theme.


How "free" is the theme

Some themes aren't totally free. Some will actually require that you make an investment down the line if you want to make custom changes to make the theme unique. It's something you'll need to keep in mind especially if you find a great theme you like but would want to customize it further. If you have any intention to make changes to a free theme but not sure whether the developer allows this, it's recommended you contact them before making the changes.


Suitability to your business

Today, you can find a free WordPress themes for virtually any type of business. Before downloading and installing one onto your business website, check out its demo to find if it best suits your business. Many of these themes offer several customization options which makes it even easier for you to find the theme that will best suit your online business model.


Compatibility issues.

WordPress is regularly updated. As such, it's easy to find free themes which aren't compatible with the latest version of WordPress. This is usually the case for older themes as well as themes that don't come with support from their developers. If you want a theme that's compatible with the latest WordPress update and is likely to be supported by future updates, it's recommended that you find the latest themes. You should also read the theme documentation to know which WordPress versions it's compatible with.


Number of downloads and reviews.

If a theme has a huge number of downloads, it's probably a popular choice. However, people can simply download it and not install it onto their websites. Reviews on the other hand will give you an idea about how good the theme actually is from a user's point of view. This however doesn't mean that you should rule out themes with few downloads or reviews. If you like a particular theme that's free to use, download and install it. It's actually one of the best ways to find the great free templates that are yet to be discovered.

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